Extending a Thriving Business Online
Our client Magna Legal Services has a potent service offering to win new business and strengthen their existing relationships.
Magna, a leading legal services provider, saw an opportunity to extend their business online. The firm had long been a trusted provider of mock jury services. They realized that they could open new markets and expand business with existing clients by offering a virtual reality focus group service, in which real people play the role of jurors watching and evaluating real lawyers’ presentations.
We set to work implementing live video broadcasting, enhanced virtual reality for evidence presentations, integrated voice over IP (VOIP) telephony, and automated recordings. All these technologies create an immersive experience so jurors can respond as they would in real life, letting lawyers hone their arguments and evidence for upcoming trials. JuryConfirm’s second-by-second polling reveals how jurors respond to what they see and hear—data that an observer can watch in real time along with the trial. Poll information, past persuasiveness levels, and demographics are all accessible throughout the trial to better understand jurors’ reactions during discussions.