Mar 12, 2014 Are Tablets the Future of Mobile Commerce?
The rise of m-commerce continues.
If newly circulated figures are accurate, Goldman Sachs is projecting global mobile commerce to rise to $626 billion by 2018—almost equal to all the world’s e-commerce in 2013. Goldman further predicts that the lion’s share of this growth will take place on tablets, accounting for $453 billion by 2018.
That seems a safe bet, something to consider when shaping a mobile/online strategy.
Of course, while keeping an eye on broad trends is useful, you’ll gain more from a detailed knowledge of your particular types of users and their habits and preferences.