SEARCH ENGINE MARKETING
Get More Visitors
- Launch a pay-per-click (PPC) ad campaign or improve an existing one
- Raise your search engine position with real content—not cheap gimmicks
- Fine-tune your website’s programming so search engines can see it better
Do More Business
- Learn what your visitors want by analyzing how they use your website
- Turn more visitors into customers by leading them to what they want
- Keep your customers coming back by sending them targeted offers
CASE STUDY: 10 TIMES MORE CLICKS FROM GOOGLE ADWORDS
THE CHALLENGE:
A client used Google AdWords PPC ads to draw business to its website, but fewer than 1% of those who saw the client’s ads were clicking on them.
WHAT WE DID:
We increased the client’s clickthrough rate to almost 10%—an incredibly high number for a very competitive field with lots of ads. This was accomplished without increasing the amount paid for each click.
THE RESULTS:
This effort resulted in the client’s acquisition of several new customers, including one whose business paid for the whole AdWords campaign many times over.
