Gartner finds that virtual reality marketing is at the beginning of an impressive growth cycle. More than 25 million Google Cardboard apps have been installed. However, Google Cardboard is not right for all needs. Here are some thoughts to help guide your considerations.
VR’s immersive experiences offer advantages when you need to train or educate an audience. Or when you want prospects to picture themselves using your products or services.
Experienced software engineers like WebINTENSIVE’s can provide impressive 3D features without necessarily involving a huge effort. Also, unlike standalone VR hardware, Google Cardboard viewers can run as little as a few dollars a unit by leveraging the capabilities of users’ existing Android and iOS smartphones.
VR apps are today’s fresh, exciting approach, much as “standard” apps were five years ago. That’s one reason firms like Lowe’s, Marriott Hotels, The New York Times, and The North Face are already using Google Cardboard apps to help win new business.
VR provides opportunities to present information in ways that standard 2D environments can’t. At WebINTENSIVE we use VR to provide fast, intuitive understanding of complex relationships between data and performance.
VR enables immersive viewing of 3D and panoramic video, enhancing the viewing experience beyond what is possible with traditional 3D viewers. Video can even be configured to display in a 360-degree perspective.
VR apps must meet unusual standards of performance in order to overcome the risk of eyestrain or adverse reactions, and must be tested to ensure a convincing 3D environment across a range of devices. Be sure your app engineering firm follows a strict QC process and that and QA is built-in throughout engineering.