Oct 24, 2011 Personality Persuades—Part II
Last month we scoped out Colter Peterson’s The Cutter Doctor. This time, let’s take a look at a unique branding at play in a very different market—the institution trading industry. Our friends at JonesTrading Institutional Services know a thing or two about this field. They’ve been at it for more than 35 years. In fact, to serve their clientele who are diverse mix of institution traders, JonesTrading has developed a unique approach to block trading that draws on their experience and expertise in liquidity. A positioning that they totally own in their visually striking new website: www.jonestrading.com.