<strong>Lesson: AR\/VR Success Is in Reach (and takes ongoing work) <\/strong>\r\n\r\nThe success of Pok\u00e9mon\u00a0Go is impressive from a technical point of view and amazing from a business perspective. It leapt nearly 21 million users within a couple of weeks\u2014with many players using the app more than once a day. And the issues with Nintendo\u2019s stock price notwithstanding, the product is carving out for itself a multimillion-dollar market. Today it was reported that the game earned $200 million in its first 30 days.\r\n\r\nIt may well be time to consider how augmented reality (AR), or virtual reality, may fit into your mobile strategy.\r\n\r\nOf course, with great opportunity comes great challenges.\r\n\r\nThe app\u2019s sponsors have had to deal with challenges of scaling, fine-tuning features, appropriateness of venues and user behavior, and security. All at once. All while growing like gangbusters\r\n\r\nTwo takeaways: 1) Be prepared for contingencies. 2) Have at your side a technology partner experienced and dedicated to navigating such challenges\u2014and in maximizing your opportunities\u2014because often great speed is needed when such situations matter most.