<strong>Lesson: Keep Site Context in Mind for AR Apps<\/strong>\r\n\r\nNew reports of the\u2014exuberance\u2014of Pok\u00e9mon\u00a0Go players are coming up frequently. At times the game is played in areas that are unsafe\u2014or inappropriate. For instance, Washington D.C.\u2019s Holocaust Museum was forced to ask visitors to stop playing on their premises. This was due to the game\u2019s sponsors opting to make the museum a \u201cPokeSpot,\u201d that is, an area where players can gain game assets.\r\n\r\nThe lesson here for others seeking to launch AR-based apps is to keep in mind the context of the physical world. Player safety, surely, should be top of mind, as should the sanctity of the real-world locations and impact on people who are not enjoying the app.