Amazon\u2019s acquisition of Twitch, a streaming video platform for gamers, is a shrewd play.\r\n\r\nAlready one of the world\u2019s largest digital game distributors, Amazon stands to gain an influx of consumers, much like Google benefited from acquiring YouTube. The audience could rival those of major TV channels in size. What\u2019s more, the purchase jumps Amazon\u2019s efforts at game development several levels ahead. Twitch delivers a direct customer base for various uses. Not to mention that people have created new experiences by building on Twitch, like Twitch Plays Pokemon, where anyone can participate in controlling a Pokemon game.\r\n\r\nTwitch benefits, too. Rather than divert time and resources into building out their infrastructure, they now simply can lean on AWS and Amazon\u2019s savvy engineers, so the Twitch staff can focus on actual products. What\u2019s more, it looks as if Twitch\u2019s branding and culture can be retained at Amazon, which is a good thing.\r\n\r\nTime will tell, but the acquisition looks like it will level up both firms.